OUR TEAM

Tom Sullivan

CEO

Tom started his career in Philadelphia at one of the nation’s leading independent agencies. As an account lead on the region’s largest retail bank, PSFS, he learned the banking business from an institution that viewed marketing as a strategic tool to support long-term growth goals. He crunched as many numbers as he led advertising campaign development. He was offered an opportunity to join the bank after recommending and implementing a new initiative that resulted in the most successful loan acquisition program in the bank’s history. He chose instead to follow the agency track which led to many other opportunities to help banks grow. Since 1989, Tom has worked with the SVPs of Marketing of several large regional banks (assets from $20 – 100 billion) but also CEOs, CFOs, and COOs of many community banks. Along the way, he grew Princeton Partners from a boutique retail advertising agency into a strategic marketing partner for financial, consumer, and business services clients on a regional, national, and international basis. He acquired the firm in 2001 and led the growth of its digital innovation group. Tom has been a leader in economic development initiatives (New Jersey, Newark, Port Authority of NY & NJ) as well as an investor in venture-backed start-ups. He has served many non-profits including development lead and chairman of the board of Special Olympics New Jersey.

Kevin Kuchinski

Chief Operating Officer

Kevin Kuchinski is a game-changing innovator and proven leader in the corporate, governmental, and non-profit sectors with a 25+ year track record of success. Kevin most recently was VP of Marketing at Church & Dwight, working on iconic American brands such as ARM & HAMMER™ and OxiClean™ and leading a $1 billion division, with full P&L responsibility. Prior to this, he worked at Procter & Gamble, with assignments in the US and Belgium, including the global launch of Swiffer. In 2000, he was recognized by Advertising Age as one of the Top 100 Marketers of the Year for his leadership of the Swiffer launch.

Kevin’s government expertise includes serving as the Mayor of Hopewell Township from 2016-18, and he currently serves on the Township Committee.

Kevin has a passion for giving back to the community and protecting the environment and serves as Co-chair of the Advisory Board for the Watershed Institute, one of Central New Jersey’s leading environmental organizations. Additionally, Kevin serves on the Boards of the New Jersey Conservation Foundation and American Red Cross NJ and is Vice-President of the Hopewell Valley Education Foundation. Kevin graduated from Duke University.

Mike Slusarz

Managing Partner

Mike Slusarz is a seasoned marketing, communications, and branding professional with over 30 years of experience in healthcare brand management, digital marketing, advertising, business development, and corporate communications.

A nationally-recognized expert and motivational speaker, Mike has a proven track record of creating innovative advertising strategies, brand platforms, digital campaigns, and marketing plans in the highly competitive fields of healthcare, higher education, consumer products. and legal services.

As a frequent national speaker and moderator Mike presents on a variety of topics including brand management, change communications, core messaging, successful merger strategies, optimizing customer decisions, driving better outcomes through marketing analytics, real-world strategies in social media, harnessing the power of digital media and building brand engagement with storytelling and discovery. 

Mike began his career in marketing communications with General Electric and has held senior leadership positions with Cape Regional Health System, Barnabas Health, New Jersey’s largest healthcare delivery system, and the Marathon Group, an award-winning advertising, digital marketing, and branding firm that he created.

He also teaches what he practices as an adjunct professor at Temple University specializing in the fundamentals of brand strategy and research.  Mike is the past President of the Health Care Planning & Marketing Society of New Jersey and is an active committee member as well as a speaker for the Society for Healthcare Strategy and Market Development.