CASE STUDY
Federated Hermes
SITUATION
Federated Investors (now Federated Hermes, Inc.) is an investment manager headquartered in Pittsburgh, PA, which manages over half of a trillion dollars of customer assets. Its website experienced ad-hoc growth over the years and had become confusing and difficult to navigate. Federated needed a firm with web development expertise to review its site and provide recommendations to improve the site’s performance and user experience.
SITUATION
Our team of experts – with backgrounds in digital development, research, business consultancy, social media, and creative development – performed technical and UX audits that provided ways to improve the site’s usability, functionality, and SEO. We also performed a brand review that showed ways that Federated could present its brand more consistently and effectively. This included a competitive analysis which revealed how Federated’s competitors were engaging customers through their digital properties. Importantly, we showed how these competitors had structured their sites to communicate and reinforce their brands and missions and offered recommendations on how Federated could do the same.
RESULT
Our report provided a critical roadmap for Federated Investors to gain greater value from its website. By improving the technology and UX, users would have an easier time finding the site and a better experience. By imbuing the site with more of the brand value and character, the site became a stronger marketing asset, resulting in increased lead gen and engagement.